Stolen Girlfriends Club | Untitled

Stolen Girlfriends Club presented their latest collection ‘Untitled’ in the most peculiar manner. There was no runway, no front row seating, no backstage, or media-only invite list. For 6 minutes a supermarket in New Zealand was taken over by twenty models treating each aisle as a catwalk, and shoppers were by default guests to the ‘Untitled’ show.

"We thought about presenting our new collection in a total random and public place, we wanted it to be like a 'fashion flash-mob. It's always a challenge to keep people on their toes in anticipation but I think that today's show really did surprise." 

-Marc Moore, design director of Stolen Girlfriends Club 

Obviously Red Bull had their hand in this video, obvious because the obnoxious product placement and it being created by RedBullStudios.

Either way, I like it.

p.s If anyone can locate the song Peace and Quiet (33S remix) - White Lies please let me know!